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In January 2012, Robert Bosch held a range of events with the support of NobletMedia CIS, including opening of the new Bosch Caucasus office in Tbilisi, CIS dealer meeting and annual meeting of company employees – Tbilisi Power Tools convention 2012.

From January 11 to January 15, 2012, over 160 Bosch employees from Russia, Ukraine, Belorussia, Germany and many other countries met in the sunny Tbilisi. Participants of the meeting had professional trainings on new Bosch appliances with the theoretical part held at Radisson BLU Iveria Hotel and the practical one – in a separate showroom of the Expo Center "Expo Georgia", where each employee had a chance to perform reality test of the tools.

During their stay in Tbilisi, the employees had an excursion with an unusual surprise for everybody – a flash mob specially developed for Bosch. Of course, it could not do without an entertainment part, which took place in one of the fanciest nightclubs of Tbilisi. The whole night the guests were having original surprises: a barman show, a laser show, a festive cake and fireworks to end the night. Special star DJ Lapot' entertained the guests with his catching tracks all night long.  

Opening of the Bosch Caucasus office in Tbilisi became another outstanding event for the company this year. This event gathered dealers from CIS countries, for whom there was rather a heavy entertainment program developed: an excursion to Ancient Tbilisi, practical trainings at Expo Georgia, which were also attended by the City Mayor of Tbilisi Gigi Ulugava, who tested each Bosch tool personally. At the end of the day there was a festive dinner arranged for the dealers. The dinner was served at Radisson BLU Iveria Hotel and was attended by the dealers, special guests, mass media representatives and company top managers. The evening was moderated by a famous Georgian model, singer and TV presenter Tika Patsatsia. The dinner was followed by speeches by Bosch representatives, music breaks by Band’e’roll featuring Sopho Khalvashi, and a theatrical performance under the title "The Sculptor" specially developed for the event. At the end of the evening, guests got valuable gifts by Bosch.

Over 200 guests from 10 countries visited Tbilisi in the framework if the events organized by Bosch with the support of NobletMedia CIS PR Agency in January 2012.