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Services
Communication audit, surveys and analytics
Research of
communications is essential for the successful implementation of any project.
Understanding of key the company’s messages, as well as identification of
effective channels and time of delivery of these messages to each target
audience, significantly contribute to the desired result.
Communication audit that we offer includes such research
as identification of the main stereotypes of the target audience as to the
company, analysis of the company image perception, analysis of the company’s
actions in the field of communications, as well as integral study of the
strategy and tactics of communication activity.
We also monitor Ukrainian and foreign mass media by
keywords, do press clipping on selected topics, perform media audits
(determination of optimum information channels) and test customers’ sites
followed by provision of recommendations to them.
We believe that the success of any PR campaign depends on
the level of awareness of external and internal influence factors. That is why
we offer our customers the following comprehensive research: monitoring and
analysis of the conditions and prospects for the development of the market of
specific products or services in any business area, analysis of media
positioning of organizations, companies, brands and spokesmen, analysis of
media positioning of the customer’s major competitors client, and analysis of
the level and nature of “information efficiency” of separate events.
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Our initiatives
Being one of the biggest PR companies in Ukraine, we have launched several own projects promoting public relations in our country. The first initiative (the survey of consumer trust PR&Communications Guide) was first implemented in 2009 in partnership with GfK. The second project – a guide “Who is who” in the Ukrainian PR – started in 2010.
Prosperous consumer trust survey in Ukraine, Kazakhstan and Azerbaijan.
The guide “Who is who” in the Ukrainian PR
www.prdirectoryukraine.com.ua
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