January 26, 2010, NEW YORK - Global trust in business is up modestly but the rebound is fueled by a spike in a handful of Western countries, especially the United States where it jumped 18 points to 54 percent, according to the 2010 Edelman Trust Barometer. Trust in business remains high in three of the four BRIC countries, with Brazil, India, and China above 60%. The overall rise is tenuous; however with nearly 70 percent saying business and financial companies will revert to “business as usual” after the recession. Trust in banks decline dramatically in most Western countries, plummeting 39 points (68 to 29 percent) in the U.S. and 20 points (41 to 21 percent) in the U.K. from 2007 – 2010.

About the Edelman Trust Barometer

The 2010 Edelman Trust Barometer is the firm’s 10th annual trust and credibility survey. The survey was produced by research firm Strategy One and consisted of 25-minute telephone interviews using the fielding services of World One from September 29-December 6, 2009. The 2010 Edelman Trust Barometer survey sampled 4,875 informed publics in two age groups (25-34 and 35-64). All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.

Brief overview is available here

English version

2010-trust-barometer-executive-summary-final

Russian version

2010-trust-barometer-executive-summary-final_russian