Principals of rendering services to the clients

Mission Statement

Our Agency renders a full range of professional services in the sphere of public relations using the most recent technologies, both Ukrainian and adapted foreign approaches.

The range of these services covers all main directions of public relations:

• We provide the strategy and tactics for complex public relations campaigns, including:
• Conducting public opinion survey
• Analysing customer’s activity and its positioning in mass media
• Identifying target groups and main communicative channels
• Creating the concept of client’s necessary image
• Generating main campaign goals
• Elaborating campaign plan: identifying key methods and instruments of conducting a campaign
• Implementing the campaign and assessing its results
• Organizing and conducting media-trainings for spokes people of the company
• Mass Media Relations
• Elaborating and implimenting complex information campaigns in central and regional mass media
• Organizing and conducting special events for mass media: press conferences, briefings, round tables, press tours, press breakfasts and press lunches.
• Preparing and holding special-topic seminars, conferences with participation of journalists representing central and regional mass media.
• Organizing exclusive interviews
• Launching and supplying content for specialized columns in mass media
• Establishing referent groups of journalists
• Information and Analytical Services
• Monitoring Ukrainian and foreign mass media of all levels according to given topics
• Monitoring the status and perspectives for developing a market for specific goods and services in any field of business
• Tracing media-hits and mentions of organizations, companies, trade marks and persons
• Monitoring past, current and future events
• Preparing press clippings and press digests
• Analysing the status and perspectives for developing a market for specific goods and services in any field of business
• Analysing the positioning of organizations, companies, trade marks and persons in mass media
• Analysing the positioning of main competitors of the client in mass media
• Analysing the level and character of “information efficiency” of individual events
• Preparing statistical characteristics, conclusions and recommendations, identification of main trends
• Research
• Mass media research ( mass media audit, identifying optimal information channels).
• PR- and advertising activities result study.
• Marketing research
• Communication Audit
• Researching the perception of individual elements of company’s image
• Determining main stereotypes of target groups in relation to a company
• Analysing company’s actions in the communication sphere
• Putting together a strategy and tactics of communication activity
• Reputation Management
• Research of reputation, identification and assessment of gaps in positioning, strategic recommendations
• Reputation management during dispute resolution in connection with Labour Protection Code
• Crisis Reputation Management
• Reputation management in the situation of drastic fluctuations of company’s shares
• Reputation management in the situation of problem occurring in the area of company’s production
• Establishing and maintaining a stable reputation of company leader
• Crisis Management
• Monitoring crisis situations, diagnosting potential crisis situations
• Elaborating and implementing Crisis Management programs
• Reputation management in crisis situations
• Conducting crisis trainings
• Interrelation with power-holding structures of different levels
• Lobbying
• Preparation and distribution of information materials
• Organization of joint events
• Internal corporate communications
• Definition and popularization of company’s mission
• SWOT Analysis of a company
• Analysis of company’s corporate culture, introducing necessary adjustments and further implementation
• Identification of external and internal factors of first-priority that have an impact on the efficiency of company’s work
• Elaboration of strategy and tactics for company’s internal corporate communications
• Elaboration and implementation of established communication system with shareholders
• Conducting corporate parties and holidays: anniversaries, jubilees, “portentous” dates
• Elaboration and holding special trainings for personnel
• Preparation and issuance of internal corporate publications
• Organization and holding of special PR-events
• Festivals, competitions and contests
• Seminars, scientific forums, symposiums and conferences
• Mass cultural and entertaining programs
• Organizing special promo-activities aimed at promoting goods and services on Ukrainian and international markets. PR-promotion of brands
• Informational support of exhibitions, trade presentations, fairs.
• Conducting contests, quizzes, lotteries.
• Samplings, product tastings.
• Conducting confidential or special surveys
• Conducting confidential or special researches
• Elaborating key messages
• Working with investment and analytical companies
• Preparing quarter and annual reports
• Organization of sponsoring and charitable events
• Creative development of event concepts
• Technical organization of events
• Work with mass media within the framework of events
• Conducting Internet researches and PR-campaigns
• On-line press monitoring
• Conducting on-line focus groups
• Conducting various on-line promotional activities: quizzes, prize raffles, contests, etc.
• Holding on-line rpss conferences
• Creating web-resource concepts and launching them
• Promotion of web-resources
• Organization of work with Internet mass media